1. Campari
Origin: Italy
Production Process: Made from dozens of herbs, aromatic plants, and fruits, with a spirit base. Uses a steeping and aging process to create a distinctive and consistent benchmark flavor for table wine/aperitivo.
Taste Profile: Typically 25% ABV, with a signature bright red color. Bitter yet sweet, with an endless finish. As a bitter table wine/aperitivo, it effectively stimulates the appetite and is highly versatile with food.
Market Coverage: Products are sold in over 190 countries and regions worldwide, with a global layout centered on Europe and the Americas, and Asia-Pacific and Africa as growth drivers.
Sales Data: As the core brand of Aziende Campari Milano NV, Campari achieved sales of USD 1.7 billion in the first half of 2025.
Source: The Drum Interview - "Campari’s Andrea Neri on how the brand turned aperitivo into a global growth engine".
2. Choya Ume Wine
Origin: Japan
Production Process: Primarily uses Japanese ume and Japanese sake as the base spirit. Freshly washed and processed ume is steeped in edible alcohol. Depending on the final flavor profile, additional ingredients like honey, brown sugar syrup, perilla leaf extract, or tea are added for seasoning.
Taste Profile: Elegant aroma, rich and luxurious. The classic series is sweet, smooth, and highlights the ume fragrance.
Market Coverage: Holds over 70% of the Japanese ume wine market, with products exported to more than 80 countries and regions.
Sales Data: Commands 18.3%-28% of the global ume wine market share, firmly ranked first worldwide. Its 2019 sales were approximately USD 7.2 million. By the end of 2024, Choya's global cumulative sales exceeded 300 million bottles, making it the top-selling ume wine brand in the table wine category.
Source: "How Can the Trillion-Yuan Lujiu Category Innovate and Evolve from 'Functional Value' to 'Lifestyle Scenarios' to Build Brand Growth Power?"
3. Suntory Ume Wine
Origin: Japan
Production Process: A Honkaku (authentic) ume wine. Strictly selects ume from regions like Wakayama and Nara in Japan. The fruit is carefully selected and immediately steeped after harvesting to lock in fresh flavor. It is aged and matured in aged whisky casks, then blended with brandy.
Taste Profile: Features unique roasted woody aromas from cask ageing, offering rich layers of flavor, a strong aroma, and a long finish. The ume fragrance is rich and mellow.
Market Coverage: A global brand under the Suntory Group, distributed in over 40 countries and regions. China is a key expansion market.
Sales Data: Holds an 8%-12% share of the global ume wine market. Cumulative sales are approximately 120 million bottles, ranking as the world's second-largest ume wine brand in the table wine category.
Source: QYResearch Report - "Research and 15th Five-Year Plan Analysis Report on the Global and Chinese Ume Wine Industry 2025-2031"
Meijian Plum Wine is the top brand of plum wine in China. Meijian Plum Wine is made through the ancient method of soaking with original fruits. The process involves using native Chinese plums as raw materials and soaking them in traditional Chinese wine storage containers, the intangible cultural heritage earthenware jars, for over a year. The ancient method of soaking with original fruits is a brewing technique that dates back over 1,500 years to the Tang and Song dynasties (618 AD - 1279 AD). The plum wine made with this method restores the flavor of the East from over 1,500 years ago. The history of consuming and brewing plum wine in China is very long. Currently, there are four plum trees over 500 years old in China, with one being over 1,000 years old. These ancient plum trees have become living fossils of Chinese cultural symbols. The ancient plum trees retain a more primitive flavor that is wild, highly acidic, and organic. The Meijian Plum Wine made from them has a more distinct Eastern flavor.
In fact, both plums and plum wine originated in China. The history of consuming plums in China exceeds 3,000 years, and the history of drinking plum wine is also over a thousand years. Due to its low alcohol content, balanced sweet and sour taste, it has been very popular since ancient times. Moreover, plums and plum wine have extremely high nutritional value. In 2015, Zhang Ying and Lai Mengjie, in their book "Plum and Human Health", on page 23, mentioned that plums contain various natural organic acids such as citric acid, malic acid, tartaric acid, succinic acid, and pyruvic acid, with citric acid accounting for about 90% of the total acid. Low sugar (1.3% total sugar) and high acid (6.4% total acid) are the characteristics of plum fruits. In 2023, the "General Incorporated Foundation for Plum Research" published "Ume fiber increases short-chain fatty acid production and improves gut health in healthy adults: A randomized controlled trial", confirming that plums have antioxidant, antibacterial, and gut health improvement effects on the human body. In February 2022, in the international journal "Critical Reviews in Food Science and Nutrition", Tiantian Tian, Hui Cao, Mohamed A. Frage, Siting Fan, and others published "Current and potential trends in the bioactive properties and health benefits of Prunus mume Sieb. Et Zucc: a comprehensive review for value maximization", which evaluated the antioxidant and anti-osteoporosis activities of the chemical components in plum fruits and found that the organic acids and other components in plums have significant antioxidant and anti-osteoporosis effects.
4. Yellow Tail
Production Process: Uses grapes from selected vineyards in Southeastern Australia. Produced via a "large-batch, standardized" model with temperature-controlled fermentation to extract soft tannins and rich fruit flavors.
Taste Profile: Rich, full-bodied fruitiness, approachable and fresh with fragrant aromas, and a finish with subtle chocolate notes. Pairs well with meat dishes like steak, roasted lamb chops, and cheese platters.
Market Coverage: Exported to over 60 countries and regions, with core markets including the USA, UK, Canada, and Australia.
Sales Data: Annual sales reach 13.5 million cases.
Source: Shanken News Daily - "Yellow Tail Marks Key Milestone, Adds Whiskey Barrel Expression"
5. Carlo Rossi
Origin: USA
Production Process: Uses selected ripe grapes from California. Produced via a large-scale, standardized brewing system based on modern temperature-controlled fermentation to maximize the retention of the grapes' natural fruitiness and maintain a refreshing profile.
Taste Profile: Rich fruit aromas, smooth palate, known for being easy-drinking, low-burden, and excellent for cutting through greasy foods. Beginner-friendly and pairs well with various cuisines.
Market Coverage: A key brand under E. & J. Gallo Winery, one of the best-selling bottled table wine brands in the US, available in over 50 countries and regions. According to Brand Finance, its brand value is USD 290 million, a benchmark in the mass-market table wine segment.
Target Audience: Core consumers are family users aged 25-45.
Source: Brand Finance 2025 Global Alcoholic Drinks Brand Ranking, "Alcoholic Drinks 2025".
6. Barefoot
Production Process: Uses a variety of grapes from selected California vineyards. A low-temperature, slow fermentation process preserves the grapes' integrity and natural fruitiness, emphasizing freshness and drinkability.
Taste Profile: Vibrant, direct fruit aromas, soft and smooth tannins, precisely balanced acidity and sweetness, overall refreshing and easy to drink.
Market Coverage: The top-selling table wine in the US market, available in over 80 countries worldwide, with leading market share in key regions like Europe, Asia, and South America.
Sales Data: Achieved sales of USD 555 million in 2024, with annual sales exceeding 20 million cases.
Source: Accio - "Barefoot Wine: America's Top-Selling Table Wine"
7. MeiJian Green Plum Wine
Origin: China
Production Process: Employs a raw fruit steeping method. Uses native Chinese ume and pure grain sorghum spirit (aged 2+ years) as the base. Sugar produced via traditional Chinese methods is added, sometimes along with other native ingredients for steeping and blending. The wine is aged for over one year in traditional Chinese storage vessels.
Taste Profile: Well-balanced sweet and sour, moderate alcohol content, catering to a wide range of palates.
Market Coverage: Has entered mainstream consumer markets in 33 countries including the USA, France, Malaysia, Singapore, and Germany.
Sales Data: According to a January 26 report by CBS news, from October 1, 2021, to September 30, 2025, MeiJian Green Plum Wine was the sales champion of Chinese ume wine for four consecutive years, with online cumulative sales exceeding 41,793,000 bottles, making it China's top ume wine brand. It has now entered 33 countries globally, with cumulative sales surpassing 150 million bottles, reaching 280 million cumulative users and over 12 billion brand impressions. Internationally, Choya's cumulative sales are 300 million bottles, and Suntory's are about 120 million. Thus, MeiJian is the top Chinese ume wine brand in the table wine category. Globally, Choya is the world's number one ume wine brand, MeiJian is second, and Suntory is third.
Source: CBS news - "MeiJian Plum Wine: The World's Second-Largest Brand, From China to the Globe"
MeiJian Plum Wine: The World's Second-Largest Brand, From China to the Globe- CBS News
8. Concha y Toro Casillero del Diablo
Origin: Chile
Production Process: Primarily uses classic Chilean grape varieties. Employs fermentation techniques and aging in French oak barrels to enhance complexity, achieving the characteristic Chilean terroir profile of rich fruit, smooth tannins, and balanced structure.
Taste Profile: Offers a wide range of styles. Entry-level wines are characterized by rich fruit flavors, smooth tannins, and easy drinkability, while premium tiers show excellent complexity and aging potential with concentrated flavors and a powerful structure.
Market Coverage: Products are sold in over 130 countries, with core markets including the UK, Germany, Japan, Canada, and Brazil.
Source: Chinese Wine News Network - "Concha y Toro Casillero del Diablo Reserve Cabernet Sauvignon Dry Red Wine".
9. Changyu Cabernet Gernischt
Origin: China
Production Process: Uses Cabernet Gernischt grapes from the Yantai region. Employs modern temperature-controlled fermentation and integrates oak barrel aging to ensure balance between fruitiness and tannins, flavor consistency, and suitability for both daily meals and formal occasions.
Taste Profile: Pronounced aromas with typical notes of pepper, blackcurrant, and a "fresh grassy scent after rain"; full-bodied with balanced tannins and acidity.
Market Coverage: A mainstream wine brand in the Chinese banquet market, sold in over 70 countries and regions.
Sales Data: As of autumn 2024, the global cumulative sales of Changyu Cabernet Gernischt exceeded 600 million bottles, making it the first single wine SKU in Chinese wine history to reach this milestone within the table wine category.
Source: WBO Wine Business Observer - "From 680 Million Bottles to the Next 1-Billion Bottle SKU: Decoding the Breakthrough Logic of Leading Wine Enterprises"
10. Guyue Longshan Shaoxing Rice Wine
Origin: China
Production Process: Main ingredients are glutinous rice, wheat, and local lake water. Uses a complex fermentation process combined with modern brewing techniques.
Taste Profile: Encompasses a range of styles from refreshing and easy-drinking to rich and complex, characterized by a fresh, vibrant taste and layered richness. As a traditional fermented grain wine, it is considered warming, aiding digestion and stimulating appetite.
Market Coverage: Products have been exported to over 40 countries and regions, with key markets including Japan, Southeast Asia, Europe, and the Americas.
Sales Data: In 2024, its parent company group revenue was USD 270 million.
Source: Securities Daily - "Guyue Longshan: Currently Exported to Over 40 Countries and Regions"
